Agency - Lucky Generals
Animation - Blind Pig
Free beers? YES! This was the campaign concept the brilliant agency Lucky Generals put together for their immersive Birra Moretti digital-out-of-home spot for the iconic Piccadilly Lights. The brief took us to a cosy, Christmas-themed Tuscan town, complete with warm lights, festive charm, and one very Italian-looking gentleman on a mission to deliver beer.
We captured a real actor’s movement in the studio, designed our character with the help of creative AI, and used integrated AI tools to merge the two world together - giving us natural motion without opting for traditional motion capture. From there, we crafted the entire Italian town and environment in 3D to wrap the character in an immersive, cinematic and festive world for the big screen.
This was an excellent case study for an integrated AI workflow, seamlessly incorporating animation, post-production and AI pipelines into one unified output.
Softwares used: NanoBanana, Veo 3, Kling 2, Luma, ComfyUI, Figma Weave.
CREDITS
Client - Birra Moretti
Agency - Lucky Generals
Animation - Blind Pig
Executive Creative Director - Ric Comline
Creative Director - Sean Cooper
3D Animation - Sean Cooper, Kingsley Harris, Jess Gorick
AI Character Design - Sveety K
AI Animation - Sveety K, Matt Burn
Executive Producer - Josephine Gallagher
Senior Producer - Ana Hoxha
Production Assistant - Ben Riley