Agency - Uncharted
Production Company - Chuckles Studios
Animation - Blind Pig
Every now and again a brief lands on your desk that you just can't resist... this was definitely one of these!
When Chuckles Studios approached us to partner with them and agency Uncharted for the new TopCashback campaign, we jumped at the chance. The theme: Joy Joy!
Led by Uncharted’s beautifully considered art direction, we built a bespoke workflow to bring this playful new world to life. Characters and environments began the old-school way - hand-drawn sketches, rich with personality - before being seamlessly developed and animated using an integrated AI pipeline. The result? A distinctive visual language that stayed true to the campaign’s look, feel, and brand identity.
By blending traditional artistry with emerging technology, we put our artists’ craft front and centre, while embracing new tools to push the work further. The campaign leans into visual and audible ASMR, with characters and environments designed to feel tactile, relatable, and packed with feel-good energy, and delivering maximum JOY at every turn!
With a wide range of assets, the campaign rolled out across television, social, cinema, print, and multiple DOOH executions - spreading the joy everywhere it landed.
Softwares used: NanoBanana, Veo 3, Kling 2, ComfyUI, Figma Weave.
CREDITS
Client: TopCashBack
Agency - Uncharted
Production Company - Chuckles Studios
Animation - Blind Pig
Executive Creative Director - Ric Comline
Art Direction - Sveety K
2D Animation - William Smith
AI Pipeline - Ric Comline,Sveety K Matt Burn
AI Animation - Sveety K, Ric Comline, Matt Burn, Lawrence Scanlon
Compositing - Ric Comline, Lawrence Scanlon
Executive Producer - Thierry Levy
Senior Producer - Roberta Fox
Production Assistant - Ben Riley